Discounts, seasonal launches and special campaigns are among the most frequently promoted aspects of a business. However, few companies chose to invest time and effort into giving visibility to the variety of different payment methods that they offer to their customers. But how can companies promote this part of their service, and what are the […]
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In recent years, a variety of new payment solutions have emerged allowing companies to widen their range of possibilities when it comes to making certain transactions. Some of which, such as biometrics, have become the talk of the town, and are among the favourites to displace more traditional payment methods such as cash or bank […]
The variety of different payment methods, both physical and online, is constantly increasing. Whilst some people prefer to make purchases with their smartphone, others continue to stick to the more traditional means of payment: cash. Therefore, companies must adapt to the newer payment methods to ensure that they are offering as many options as possible, […]
Despite the fact that COVID-19 has favoured online businesses, the reality is that August is one of the most complicated months of the year for the online channel. During the holiday season, people tend to wait until they return from their trips to make purchases, therefore internet sales tend to drop during this time period. […]
The summer holidays are the perfect time of year to relax after tiresome weeks at work. Leaving our usual place of residence can help us to switch off from day-to-day life, however, there are some things that we should not forget, especially when visiting other cities and countries. On such trips, it is important to […]
New technologies have brought changes to our habits, from the way we communicate to the way we buy and how we pay. We are experimenting this need at this time: the recent proposal of the Spanish government to phase out cash is just one example of how the trend is moving forward, but… is this […]
Over the past weeks, the expression ‘new normal’ has become one of the most popular. The uncertainty generated by this stage is not only limited to the personal sphere, but also to businesses that have seen how the COVID-19 has pushed them to adapt to the new demands of the market. Thus, it will be […]
The quarantine imposed by the governments around the world to fight against the COVID-19 pandemic has led to a significant increase in e-commerce. The societal confinement and the fear of infection have triggered not only an increase in online shopping but also in fraud. Avoiding risks is key during this uncertain period, not just for […]
Tokenization has evolved from being a concept handled within a small circle of experts using very specific applications, to a master key for improving customer experience during the payment process. Here at Easy Payment Gateway, we highly value such innovative solutions, but do we really know what tokenization is and the advantages it poses? The […]
When a business is starting out, it will usually count on a singular banking partner to provide the service of processing payment transactions made to them through bank cards. This banking institution then charges them a price of this service, often called the discount rate, which is generally a percentage taken from the total of […]